The Audi brand is celebrating . The six-millionth quattro-powered Audi rolled off the assembly line at the Ingolstadt plant , just one and a half years after the five-millionth quattro was produced. The anniversary car Audi SQ5 3.0 TDI quattro in Monsoon gray metallic shade is traveling to the USA.
"Dynamics and sporty characteristics, the highest technical precision and safety – these are the characteristic features of quattro technology from the Audi brand. More than 30 years ago it was a pioneering achievement, today it is synonymous with technical progress," says Dr. Hubert Waltl , member of the board of Audi AG, responsible for production. In February 2013, Audi celebrated its five millionth model with permanent all-wheel drive . Just one and a half years later, the Ingolstadt carmaker surpassed the six million mark.
"The know-how of our colleagues in the field of all-wheel drive is remarkable, it shows our 'Technology Ahead' and contributes decisively to the image of the brand," says Peter Mosch , Chairman of the Audi Central Works Council. "Achieving this milestone in such a short time would not have been possible without our skilled and flexible teams."
The Audi brand produced a total of 710,095 cars with quattro drive in 2013 . Around 2,000 all-wheel drive Audi vehicles roll off the assembly lines of the two German Audi plants in Ingolstadt and Neckarsulm every day. Permanent all-wheel drive convinces customers all over the world of its advantages. In 2013, 44 percent of all Audi customers opted for the quattro model. No other premium manufacturer can boast such a high proportion of all-wheel drive cars on sale. The best-selling model was the Audi Q5 , followed by the Audi A4 model range. All-wheel drive Audi models are particularly sought after in the US , Canada, Russia and the Middle East. Audi models with quattro drive are also strongly represented in Germany. In the first half of the year, 61,150 Audi vehicles with quattro drive were produced for the German market.
With around 170 quattro model variants – including body variants, engines and transmissions – Audi offers the widest choice among premium brands . quattro technology is available in all model lines . The Audi Q7, Audi R8, Audi A4 allroad, Audi A6 allroad and all S and RS models come exclusively with quattro drive.
The brand with four rings presented the quattro drive for the first time in 1980 at the Geneva Motor Show in the legendary Audi Quattro model. This model, originally planned only for small series production , remained in the production program until 1991. Since then, Audi has continuously improved the quattro drive.
Last but not least, legendary advertising campaigns and successes in motorsport contributed to the worldwide fame of quattro all-wheel drive technology. For almost 30 years now, the TV spot in which the Audi 100 CS drives up the diving board in Kaipol, Finland, under its own power , has had cult status. Walter Röhrl's triumphant ride from 1987 is also unforgettable. With the Audi Sport quattro S1, this driver set a new course record in the hill race at Pikes Peak in Colorado, USA. An exceptional record in motorsport is also documented by four titles in the World Rally Championship , three victories in the Pikes Peak Hill Climb, championships in the Trans-Am series in the driver and brand classification, two titles in the DTM , ten national titles in touring car races and one world cup in touring car racing. After all-wheel drive was banned for factory teams in touring car races in 1998, the next Audi race car with all-wheel drive did not appear on the race tracks until 2012. The Ingolstadt team was the first to win a double victory with the Audi R18 e-tron quattro with hybrid technology in the 24 Hours of Le Mans race . Two more triumphs followed in 2013 and 2014. In the FIA WEC World Endurance Championship, Audi won the driver and brand titles with its hybrid sports cars in 2012 and 2013.
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Source: Audi
