Nissan is starting to phase out marginal sports model projects

Andy Palmer , the brand's head of product planning, left Nissan last year to become head of Lagonda. Infiniti president Johan de Nysschen , who became head of Cadillac for a change, also chose the same path. These news would not be so interesting if the new management of both automakers did not proceed with a radical purge of sports models – the Nissan IDx, Nissan BladeGlider and even the Infiniti Q50 Eau Rouge will not be put into production.

At the same time, a sports sedan inspired by Formula 1 was supposed to be Infiniti's main trump card in the fight with BMW or Mercedes. De Nysschen even stated last year that it should be able to produce several hundred pieces per year at a price of around 100,000 dollars (approx. 2.45 million crowns). However, none of this will turn into reality – although Michael Bartsch, the vice president of the brand's North American representation, officially claims that the fate of the model has not yet been decided, he adds in one breath that Infiniti's main goal is to build a portfolio of more mass-oriented models .

Voices from Nissan also speak in a similar spirit, which decided not to continue the development of the IDx light coupe and the unconventionally designed BladeGlider electric model . Back in 2013, Andy Palmer was planning an entire portfolio of sports coupes, starting with the IDx and ending with the GT-R. The reason for "cutting" both models is the same as for Infiniti – the goal is to focus on more mass-sold models , increasing the car company's market share.

Related post:  Mercedes-Benz CLA – For lower management

Source: autonews.com