The European division of Ford is reeling in significant economic problems, from which it is necessary to get out as quickly as possible. Therefore, an aggressive strategy will be deployed, which celebrated success in America a few years ago – 25 new models will arrive in five years !
However, according to Stephen Odell , the president of European Ford, it will not be any derivatives of existing cars, but completely new models or at least new generations of current models. The new Mondeo , the small SUV EcoSport or the new generation MPV S-Max will definitely be part of the model offensive.
However, Ford of Europe's head of product development, Barb Samardzich , warns that nothing must be rushed : "It's the same strategy that we used in North America: we had to make sure that our portfolio was at its best when the economic situation improved. "
An assistant in the implementation of this ambitious plan is to be a strategy known as One Ford . This allows platforms and engines to be shared between various models across different world regions. An example is the small SUV EcoSport , which moved from Asia and South America to Europe within eighteen months.
Ford's goal is to be profitable in 2015 . In addition to new models, the closing of unused factories of the brand should also help with this.
Source: carscoops.com, europe.autonews.com
