The General Motors concern decided to take a radical step – at the end of 2015 , Chevrolet will be removed from Europe, during 2016 the American concern will also close the Australian Holden .
The reason for the termination of Chevrolet's European activities is the overlapping of the portfolio with Opel (including the subsidiary brand Vauxhall) and the fact that the American automaker was unable to win a sufficiently large market share in Europe. Back in 2005, when the "big plus" entered the old continent, GM executives planned that Chevrolet would target a less affluent clientele, while Opel would focus on more mobile customers. However, the reality is radically different . What will happen to the brand's existing stores after 2015, no one knows yet, the only thing that is certain is that all of GM's European attention will be focused on Opel and Vauxhall. The pleasing news is at least the fact that we could still officially buy the Corvette and Camaro sports models in Europe.
Another, slightly shocking news came from Australia , where according to ABC television , citing high-ranking government officials, GM is going to completely stop production of Holden cars . This decision was originally supposed to be announced already this week, but due to employees being on vacation, the unpleasant act was postponed until next year. Sources from Holden state that this is a possible government support for the brand , but ABC TV quotes its source, according to which the end of the brand is already inevitable and no amount of financial help will change that. If the closing of the factories actually happens, it will mean the loss of 13,200 jobs and 1.24 million Australian dollars (about 22.6 billion CZK) for the economy of the South Australian region. The Holden name should then allegedly be preserved at least on exported cars .
Source: abc.net.au, reuters.com
