For a long time, it seems to me that shooting a quality commercial for a car is a big and often unsolvable problem for agencies. I mean, it seems like it's a problem to make a good commercial for anything. People probably only react to the obnoxious Alzák , and when a funny ad appears, it is canceled by a bunch of budižkničems, which calls itself the Council for Radio and Television Broadcasting . I really don't know what bothered them, for example, about the "inappropriate" advertisement on Kofol , when preparations to support erection can run in the middle of children's programs. It seems that said officials intend to compete for the title of the most useless organization with the city police. And the declining level of mass entertainment did not force me to connect the TV to digital broadcasting, moreover, since the DVD player broke down, I no longer turn it on at all.
Unfortunately, even then, I am not completely spared from stupid ads, because they have also penetrated the Internet in the meantime. And if you are interested in cars, you are often not surprised – all SUVs have excellent driving characteristics . Yes, that is quite possibly true, but doesn't a regular station wagon with an often larger trunk always go even better? And easy maneuvering around town? But come on… If you don't have a Smart or a Hummer , you'll have an average parking experience with your car. Even worse than the fake SUV commercials is the flood of nonsense in small car commercials. For example, the small-large Fusion was the most embarrassing advertisement for a long time, before it was topped by the Toyota Yaris , which carried an entire dinosaur in the trunk. I don't think I've ever seen a carrier who thought he didn't need a Transit and went to buy a small Toyota.
It wouldn't be so bad if we didn't know that a good car commercial could actually be filmed. Yes, it used to be easier, because cars were also allowed to drive in advertising, which today is a real nuisance to officials in Brussels. Tire burning, skidding and motor touring are blacklisted because they kill polar bears at the North Pole. But car companies have learned to live with that as well – do you remember the second Fabia RS ? Yes, the rough-and-tumble ad was way over the top, but it was also cooler than the automaker's entire output since they cut the erko . A few times while watching it, I found myself having the sinful thought of wanting an RS , at least before my brain reminded me of its transmission. Or there's an ad for the Subaru BRZ , quite possibly the best driving rear wheel drive on the market that doesn't have a single skid, but it's still great. Subaru just knows how to advertise, after all we've already shown them to you several times (for example here and here ).
Normally, ads wouldn't be worth tapping on my keyboard, but with the Hyundai i20 , the awkwardness has reached a new level and the cup of patience has overflowed. Ok, I'll bite the nonsense about the Czech car company, although I wonder how the leadership in Seoul would react to that statement. It is interesting that the sister KIA is not Slovak. But the huge need to define oneself against Škodovce is simply ridiculous. You may know this Pepsi ad , no, it's really not funny at all. The boy seems very stupid to me and it would rather discourage me from drinking this Coke. Well, now they are bombarding us with a slogan about a neighbor from Boleslav, which is so small compared to Hyundai. The mindrák at the Czech management of the Korean car company must be so huge that it can't even fit in their building. And don't get me wrong, I don't blame the car company! No, they make quite decent cars, but the one who created a similar advertisement, and the one who subsequently approved it, I see the main part of the blame there. Especially when we saw the German version of the ad, where nothing is said at the incriminated moment.
I also learned that the new i20 is big . Sure, I know it's a lie, but quite common in the advertising industry, as we've shown above. However, if at least the responsible authors believe it, and I hope so, because everyone should stand behind their work, then the question arises, why does Hyundai actually make more big cars? We have ix20 , ix25 , i30 , ix35 , i40 , Santa Fe , Grandeur … Shouldn't Hyundai get rid of all this and finally produce a small car? Of course not, because the i20 is small, but I wouldn't buy it just because they say it isn't. If I need a small car, I will definitely not go and buy one that the manufacturer itself describes as large (and I wouldn't buy the Fusion or the old Yaris either). And if I need a big one, I'll go straight to buy a big one.
What really got me to put my thoughts on paper, however, was that a version without this slogan appeared on the air shortly afterwards. So probably the responsible workers don't even know how to stand up for their work. Remember how on The Simpsons Milhouse was talking about global warming before Nelson came and told him it was a myth? Milhouse immediately turned and Nelson punched him for betraying his beliefs. Looks like someone in the ad department could use a little principle too.
To sum it up, I didn't learn much from the new i20 ad. And that is the main problem . The authors of the ad don't say any positive aspects of the car, they just dig up the competition. And if they couldn't find anything positive about their product, why should the customer? Or did they really want to indicate to us that the car does not have a positive side? I don't believe that, because you simply can't buy a really bad car in the European Union, the Brussels bureaucracy took care of that thoroughly. Every new car has some good points, but with Hyundai, they probably don't see any in their car, and if they do, they aren't convinced enough to mention them in an ad. If I were a customer, I would avoid a product that even its producer does not trust. And you?
Photo: Thestrangestbrew
